Manchester City has officially unveiled a global partnership with viagogo, the leading international ticketing marketplace. As the Club’s Official Marketplace Partner, viagogo will support fans worldwide in accessing match tickets more securely and seamlessly than ever before. With this partnership, City and viagogo are setting a new standard for international fan engagement and accessibility.
For longtime football fans, the news may bring back memories of the early 2000s, when viagogo first entered the football world through partnerships with top Bundesliga clubs. Back then, German football was undergoing a digital transformation, and viagogo was at the forefront—making headlines by teaming up with teams like HSV and Borussia Dortmund. Although controversial at the time, those early steps helped shape today’s secondary ticketing landscape in European football.
Now, over 20 years later, viagogo’s return to the Premier League through this partnership marks a full-circle moment in football ticketing evolution.